We are a web consultancy based in Southern Ontario, Canada, serving both a local and an international client base.
We focus on WordPress, specializing in creating highly performant, scalable, accessible and SEO friendly code (plugins, themes and WordPress based applications) for large WordPress sites that are often multi-site, multi-language, VIP and/or e-commerce.
Our clients tend to
- be passionate about finding great technical solutions and want things done right;
- need code that is highly performant and compliant to standards;
- sometimes want WordPress to do things it doesn’t normally do.
They may also need thought and team leadership.

Paul:
I am a senior WordPress full stack developer. I discovered WordPress in 2006 when asked to explore the use of collaborative tools internally for a multi-national corporation, setting up a 200+ multi-blog site using WPMU on IIS7. As part of this project, I created my first plugin, Author Avatars (https://wordpress.org/plugins/author-avatars/), which now has 9,000+ active installs.
From this point on, the community, the flexibility and the momentum of WordPress has made it the platform of choice for my work.
I have made core commits to every version or WordPress since 3.9 and continue to support the wider WordPress community through meetups, WordCamps, etc.
In 2018, I co-founded Matador Software and launched a commercial WordPress Plugin, Matador Jobs, for the recruitment industry, adding to my growing list of plugins. With my partner, I continue to work on improving and adding to the plugin, with manageable sales growth of 15 to 25% annually.
My latest contribution:
- [55456] Build/Test Tools: Add wp_check_filetype() unit tests. Adds a test ...
It has always been important to me to contribute to the wider WordPress community. I was founding co-organizer for a local WordPress Meetup and speak at WordCamps whenever I can, most recently at WordCamp Europe 2022.
In 2021/22, the majority of my freelance work has been for XWP as part of their WordPress core contributor team.
Additionally, I provide mentorship for other coders.
Gina:
I am an experienced project leader, administrator, writer, catalyst and connector. I bring to our business a strong background in operations management and administration, together with experience in writing, editing and content management.
My main role is to maintain an overview and provide ‘the oil in that keeps the wheels turning’. I aim to ensure that all the things that need to happen beyond the coding happen smoothly and in a timely manner.
Although I do not consider myself a web developer, I have built and maintained web sites within wider roles since 1998 and have used WordPress since 2009. I was founding co-organizer of the local WordPress Meetup (handing over the organizational reins after two years) and am a regular attendee at WordCamps.
It’s rare to meet a WordPress developer as talented, ambitious, and dedicated as Paul. . . When we have another WordPress build, I’d work with Paul again.
Luxi (Lucy) Huang, Senior Product Manager, CBInsights
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