Welcome to our blog.  You will find a selection of posts about what we find interesting, some of which are reposts from from Paul’s internal blog at TE Connectivity.
We are also using site to demo WordPress features: see the post type examples http://bearne.ca/topics/post-types/.
Enjoy, as ever, and add comments to tell us what you like.

Paul and Gina


Recent Posts

Content Rules

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)Read this book or watch the video or both

I read a lot of new media / social media books as I try to tack the trends.  This book has been on my radar for a while now and a copy arrived via Santa so I was able to read it over the Christmas holidays.

So now I can recommend that this as a must read book.

As in all good books there are lots of good ideas and am plan to do a couple of posts about some of them. But for now here is one.

Re-imagine veers Re-use

We create content all the time. A slide deck for a customer or a video for a website or trade show.

In re-use mode we look for other locations to put the already created content.

In Re-imagine mode we think about how to repurpose the content as we create it. That way we may find that a set of slides around a key idea can be made in a blog post which doesn’t have to wait until the source slide deck is old.

This is a small mindset change but one I believe worth working towards.

Video of CC on the book tour

Its a bit long(1:28) and Dark but worth the watch.

Book website http://www.contentrulesbook.com/

Borders: http://www.borders.com/online/store/TitleDetail?sku=0470648287

Amazon: http://www.amazon.com/Content-Rules-Podcasts-Webinars-Customers/dp/0470648287/ref=sr_1_1?ie=UTF8&qid=1295725956&sr=8-1

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