Paul and Gina
Read this book or watch the video or both
I read a lot of new media / social media books as I try to tack the trends. This book has been on my radar for a while now and a copy arrived via Santa so I was able to read it over the Christmas holidays.
So now I can recommend that this as a must read book.
As in all good books there are lots of good ideas and am plan to do a couple of posts about some of them. But for now here is one.
We create content all the time. A slide deck for a customer or a video for a website or trade show.
In re-use mode we look for other locations to put the already created content.
In Re-imagine mode we think about how to repurpose the content as we create it. That way we may find that a set of slides around a key idea can be made in a blog post which doesn’t have to wait until the source slide deck is old.
This is a small mindset change but one I believe worth working towards.
Its a bit long(1:28) and Dark but worth the watch.
Book website http://www.contentrulesbook.com/
Borders: http://www.borders.com/online/store/TitleDetail?sku=0470648287